Reality starlet turned millionaire entrepreneur Bethenny Frankel expanded her SkinnyGirl brand last year with the launch of a shapewear collection, which debuted on QVC with success. A year later, she is expanding her collection to include shapewear for plus size women, a niche other prominent shapewear companies aren’t willing to venture into. Frankel says every woman is a ‘SkinnyGirl’ regardless of shape or size, which is why she decided to help the big girl out with body smoothing and slimming garments.
Everything in Frankel’s collection is under $65, an affordable luxury to give women discrete confidence. Barenecessities.com and Herroom.com have picked up the SkinnyGirl Smoothers ‘n Shapers, as well as Macy’s, opening a wider customer base for Frankel’s line.