Bethenny Frankel Expands SkinnyGirl Smoothers ‘n Shapers to Plus Size

Reality starlet turned millionaire entrepreneur Bethenny Frankel expanded her SkinnyGirl brand last year with the launch of a shapewear collection, which debuted on QVC with success.  A year later, she is expanding her collection to include shapewear for plus size women, a niche other prominent shapewear companies aren’t willing to venture into.  Frankel says every woman is a ‘SkinnyGirl’ regardless of shape or size, which is why she decided to help the big girl out with body smoothing and slimming garments.

Everything in Frankel’s collection is under $65, an affordable luxury to give women discrete confidence.  Barenecessities.com and Herroom.com have picked up the SkinnyGirl Smoothers ‘n Shapers, as well as Macy’s, opening a wider customer base for Frankel’s line.