I’ve been a big fan of Goody scrunchies, hair ties, bun clips and hair brushes for years. In fact, I own about eight of their brushes, all tasked to do different things for my hair. The Atlanta based hair product company just announced its entry into the heat styling products category with two new products, the $36.99 Flash Dry Blow Dryer and the $29.99 Wave Creator styling iron, both launching this month at Target and Wal-Mart stores nationwide.
The Flash Dry Blow Dryer reduces drying time by at least 35%, saving women 10 to 15 minutes per blow-dry or one day a year. Cutting “the dry time is obviously the most important thing to her getting through the drying routine,” said Kim Hoelting, vice president of marketing at Goody.