CK One is expanding its beauty collection to an impressive 130 piece collection to launch in the US in April. The makeup line, with a starting price point of $13, will initially be sold exclusively at Ulta. The CK One beauty line will offer many products intended to multitask, such as 3-in-1 Face Makeup, a serum, primer and face makeup.
Many of the products are intended to multitask, such as 3-in-1 Face Makeup, which synthesizes serum, primer and face makeup into a lightweight formula including treated pigment technology with triple-layer amino acid. Packaging is matte black and white, with product applicators featuring two-sided textures for maximum versatility.
“CK One has maintained its status as an iconic global brand since it first launched in 1994,” said Catherine Walsh, senior vice president of American Fragrances for Coty Prestige. “With the introduction of CK One color cosmetics we go beyond fragrance, addressing the consumer’s desire to define their individuality. The new campaign, combined with innovative products, continues the CK One legacy of authenticity and accessibility by connecting consumers with the brand in a modern and vibrant way.”
Images from the advertising campaign featured a diverse group of models to celebrate the versatility of the CK One beauty line. Models include, Lara Stone; British model-songwriter Ruby Aldridge; Tanzanian model Herieth Paul; Australian model Abbey Lee Kershaw; British model Eliza Cummings; Chinese model Fei Fei Sun; and American model Ehren Dorsey; as well as male models Viggo Jonasson and Yuri Pleskun. The campaign launches in March on billboards, magazines and in stores.