Pretty Little Liars starlets Lucy Hale and Ashley Benson are the newest faces for the junior brand BONGO’s spring 2012 advertising campaigns. The creative for the campaign features Hale and Benson playfully posing together and lightheartedly showing the sweet but edgy side of Bongo. Hale takes on the sweet role while Benson is her bolder counterpart. While Lucy and Ashley appear together in the national ad campaign, each girl represents a different retail partner. Lucy will appear in Sears marketing collateral nationwide while Ashley will be seen in Kmart.
This is the first endorsement deal for both actresses best known for their roles as Aria Montgomery and Hanna Marin on Pretty Little Liars. The multi-media campaign will debut in March issues of fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan as well as outdoor, online, www.bongo.com, and in Sears and Kmart marketing and in-store collaterals. Previous Bongo spokespeople include Audrina Patridge, Kim Kardashian, Nicole Richie, Rachel Bilson and Liv Tyler.
