Women’s Wear Daily, last week, reported that Twilight Saga: Breaking Dawn actress Kristen Stewart will become the new face of French fashion house Balenciaga’s new perfume. Lauded by the brand’s creative director Nicolas Ghesquière as the embodiment of modernity, Kristen Stewart’s no frills style and personality is a perfect match for the minimalist aesthetic at Balenciaga.
Balenciaga has always stood out to me,” Kristen told the magazine. “Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga.”
“It feels full circle to be involved with something that spoke to me then and of course continues to excite me now,” Kristen continued. “The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.”
The perfume, as well as Kristen’s advertising campaign launches this Fall and coincidentally around the same time as the release of the final movie in the Twilight series. Balenciaga is sure to capture a new audience in the Twihards, who consume everything the actress is involved in.
Photos courtesy of Glamour