Mercedes-Benz Fashion Week Debuts New Facade

September 5, 2011

New York Fashion Week starts on Thursday morning and it will be the third season designers will be showing at the new location at Lincoln Center.  IMG, today, unveiled a sleeker, sexier facade to celebrate the one year anniversary of fashion’s new home.  IMG says that the new facade will maximize integration of digital media and exposure for designers and sponsors.

“We decided to evolve the design this season as we continually make improvements to the facility.  We’re excited about the new more modern look of the façade, which juxtaposes itself against the more traditional architecture of Lincoln Center, as well as the flexibility it will provide over the next couple of seasons to explore digital integration and other technology driven enhancements,” said Peter Levy, SVP Managing Director, IMG Fashion Worldwide.

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