Lacoste Unveils La Machine L.12.12 Installation at Grand Central

September 22, 2011

Lacoste launched its latest men’s fragrance collection, Eau de Lacoste L.12.12 with a high-tech campaign featuring La Machine L.12.12, a mechanical and virtual art installation that currently on display at New York’s Grand Central Station Terminal, September 19th – 27th.  The French company feted this occasion with a cocktail party on Monday evening.

The fragrance trio includes Blanc, Bleu and Vert editions (white, blue and green) that are odes to the iconic Lacoste polo shirt.   La Machine L.12.12 is a unique interactive visual installation which shows that transformation of the shirt into a fragrance both mechanically (you can watch as a polo shirt is magically transformed into a bottle of EAU DE LACOSTE L.12.12), and virtually through special user generated videos – 35,000 people around the globe will become part of the La Machine L.12.12 instillation for the world to see.

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