Yves Saint Laurent Making Cancer Sexy Through Cigarettes

May 18, 2011


The marketers at Yves Saint Laurent must have been hiding under a rock for the past two decades of advocacy towards the eradication of tobacco and cigarettes because their newest products, cigarettes, being marketed to the Asian and Russian markets, is an epic fail.  Women, who already have a higher than normal brand awareness of the Yves Saint Laurent label, will be flocking to these cancer sticks purely for its aesthetics.

As Kerri Pieri of Stylecaster put it, “I am in no way here to promote smoking, but as an aesthetic person, you have got to appreciate how pretty these YSL cigarettes look. That black and gold, it’s like the Opium bottle in cancer-causing form.”  It’s tempting to want to own these YSL cigarettes, which really do look appealing. The packaging says it all, LUXURY! Sure models and industry folks love their cigarettes, it is known to keep you skinny.  Is it worth it? This new marketing ploy with a Kate Moss look-a-like puffing away at a ciggie from Yves Saint Laurent is distasteful and very irresponsible. Back to the drawing board people.

  1. This is quite ridiculous and overall irresponsible. Aesthetics and cancer do NOT go hand in hand.

  2. These will fly off the shelves in Paris!

  3. BeautyByBenz says:

    Maybe they figured the world would end today and were like “eh, why not go out with a bang?”.



Glamazon Diaries is a style and travel site founded in 2007 to inspire the modern woman, with a feminine and adventurous point of view.

As a tastemaker and body positive advocate, Makeda shows her readers of all shapes and sizes how to dress for their shape without breaking the bank. She combines luxury and high street brands into every looks to make style accessible to all. 


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