BEAUTY

Scentsational: Someday by Justin Bieber

May 30, 2011

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Teen heartthrob Justin Bieber is on his way to carving out his empire.  The singing sensation has dabbled in acting as well as lending his name and brand to a slew of accessories for teen girls to devour.  His latest venture is a new scent for girls called Someday by Justin Bieber, which follows the success of his unisex perfume.  Aimed at the tweens and die hard Bieber fanatics, a heart shaped flacon topped a detachable key and heart-shaped charms, holds the fruity scent.  Proceeds from Someday by Justin Bieber will be divided among severl charities, including Pencils of Promise, which builds schools, and the Make-A-Wish Foundation.

Someday by Justin Bieber, which will retail for $35 (1 oz.) to $55 (3.4 oz.), is set to debut in June.  The scent collection will also include a body lotion and hair mist. The television ad for the Bieber fragrance is currently running on tween-centric shows and stations and features Bieber necking and floating in the clouds with a blonde girl, who clearly isn’t Selena Gomez.

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Glamazon Diaries is a style and travel site founded in 2007 to inspire the modern woman, with a feminine and adventurous point of view.

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