Teen heartthrob Justin Bieber is on his way to carving out his empire. The singing sensation has dabbled in acting as well as lending his name and brand to a slew of accessories for teen girls to devour. His latest venture is a new scent for girls called Someday by Justin Bieber, which follows the success of his unisex perfume. Aimed at the tweens and die hard Bieber fanatics, a heart shaped flacon topped a detachable key and heart-shaped charms, holds the fruity scent. Proceeds from Someday by Justin Bieber will be divided among severl charities, including Pencils of Promise, which builds schools, and the Make-A-Wish Foundation.
Someday by Justin Bieber, which will retail for $35 (1 oz.) to $55 (3.4 oz.), is set to debut in June. The scent collection will also include a body lotion and hair mist. The television ad for the Bieber fragrance is currently running on tween-centric shows and stations and features Bieber necking and floating in the clouds with a blonde girl, who clearly isn’t Selena Gomez.