Scentsational: Someday by Justin Bieber

Teen heartthrob Justin Bieber is on his way to carving out his empire.  The singing sensation has dabbled in acting as well as lending his name and brand to a slew of accessories for teen girls to devour.  His latest venture is a new scent for girls called Someday by Justin Bieber, which follows the success of his unisex perfume.  Aimed at the tweens and die hard Bieber fanatics, a heart shaped flacon topped a detachable key and heart-shaped charms, holds the fruity scent.  Proceeds from Someday by Justin Bieber will be divided among severl charities, including Pencils of Promise, which builds schools, and the Make-A-Wish Foundation.

Someday by Justin Bieber, which will retail for $35 (1 oz.) to $55 (3.4 oz.), is set to debut in June.  The scent collection will also include a body lotion and hair mist. The television ad for the Bieber fragrance is currently running on tween-centric shows and stations and features Bieber necking and floating in the clouds with a blonde girl, who clearly isn’t Selena Gomez.