Barneys NY Pre-Sale of Helmut Lang ‘Loki’ Bag on Facebook

February 1, 2011

Be the first to get your hands on Helmet Lang’s first handbag collection this Thursday and Friday on Barneys NY’s Facebook fan page.  For 48 hours only, Barneys NY facebook fans can score the vintage motorcycle jacket inspired Helmut Lang “Loki” bag before it becomes available on the retailer’s website or stores.  This is a great social marketing push to increase fans and move merchandise using the Facebook platform. I wonder  how many of the facebook demographic will actually make a purchase.

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