UGG Australia opened the doors to its Madison Avenue boutique last Thursday night with a VIP reception hosted by Vogue magazine. The sleek new space on the corner of 58th and Madison is inviting and cozy enough to make you want to outfit your entire closet with Australian shearling. Filled with the latest cold weather wear, the new UGG Australia boutique offers clothing, shoes and accessories for men, women and kids.
The store is surprisingly small but its size adds to the coziness and warmth the brand exudes. UGG Australia has positioned itself as the luxury brand among wearable shearling product brand, with its name being synonymous with all things shearling, especially when it comes to boots. The boutique is just a block from Bergdorf Goodman and other luxury retailers, which makes it a prime candidate for the holiday shoppers looking to stock up on cozy winter wear. The popularity of shearling boots waned a bit among the fashion set that wanted more fashionable boots for the winter. This has not stopped the mass consumer market from sporting the brand and others like it.
With its new collaboration with Jimmy Choo, UGG Australia is in a league of its own in terms of offering those with disposable income more fashionable and of-the-moment Winter wear. The Madison Avenue UGG boutique’s offering of clothing is minimal, however, the brand isn’t really known for its clothing. The clothing collection is worth a second look. Who wouldn’t want to wear a shearling lined knit cardigan? UGG’s niche in the shearling wares business has grown exponentially and with the holiday season coming up, I predict scores of families hitting up the store after a bout of toy shopping at FAO Schwartz.