Prada announced last week a new collection of globally produced clothing and accessories that will be labeled according to the geographic region in which it was produced. According to the Italian fashion house, “Prada Made In…” is a throwback to Mario Prada, Miuccia’s grandfather, who traveled around the globe for inspiration in creating Prada collection as well as scouting the most exotic skins and decadent fabrics, and craftsmanship that revolutionized his designs. Prada will collaborate with artisans from around the globe to produce “modern, innovative designs utilizing the traditional craftsmanship,materials, and manufacturing techniques of a specific region” using Mario Prada’s “time-honed strategy.”
This spirit of the curious connoisseur remains at the heart of Prada, especially inthe age of globalization, where geographic and cultural borders disappear. Remaining faithful to these ideals, the company continues to identify those specialized crafts people that represent an unrivaled standard of excellence…In an unceasing quest for excellence, Prada continues to transcend geographical boundaries. Rather than restrictive, such “barriers” offer new ways to think and work.
“PRADA Made in Scotland” A collection of traditional tartan wool kilts from the original UK workshops that utilize centuries-old manufacturing and weaving techniques.
“PRADA Made in Peru” A collection of alpaca wool knitwear using artisanal techniques from the most traditional workshops of the Peruvian “campesinos”.
“PRADA Made in Japan” A collection of jeans produced by Dova, the world’s most sophisticated denim manufacturer. The “PRADA Made in Japan” jeans can be custom ordered in four different varieties of cloth and seven different washes, meaning that every article is one-of-a-kind.
“PRADA Made in India” A collection of entirely handmade garments from the workshops that specialize in Chikan — the most ancient and refined type of Indian embroidery — and handmade, multicoloured ballerina flats, sandals and handbags that employ an equally- sophisticated traditional weaving technique.