Scentsational | Impeccable Aramis for Men

August 20, 2010

Estee Lauder brand Aramis introducing a new cologne to its fragrance collection.  Impeccable Aramis is a new edition geared toward mature men 35 to 65 years of age.  The cologne is being touted as the “black-tie fragrance” with a flacon resembling an elegant black tuxedo.

The fragrance is intended for a “confident man whose attention to detail is magnetic, from the way he carries himself in any situation to the way others view him,” said Diana Espino, vice president and general manager of the Sean John Fragrances, Lab Series Skincare for Men, Aramis and Calyx businesses. “Impeccable is the man who knows that the way he dresses expresses power, courage and intellect.”

Impeccable Aramis will be available in the U.S. at Macy’s, Bloomingdale’s, Lord & Taylor, Belk and Dillard’s stores and online. According to WWD, it will be launched internationally in  Austria, Benelux, Israel, Scandinavia, Portugal, South Africa, Switzerland, Turkey and the U.K.

“We wanted men to have a sophisticated scent that carries a masculine familiarity in it,” added Trudi Loren, vice president of corporate fragrance development worldwide at the Estée Lauder Cos. Inc., who worked with International Flavors & Fragrances to compose Impeccable. It’s described as fresh and polished — “the black-tie fragrance,” according to the firm — and features olfactive accords that include Moroccan cedar wood, black pepper, juniper berry and citrus zest.

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