Theory introduces Fashion Insider: Stylecause

April 22, 2010


Rashida Jones "styles it forward" as Theory's first celebrity guest stylist for the brand's Fashion Insider: Stylecause campaign, launching at all Theory stores and today.  Theory will invite members of the entertainment community to join the Fashion Insider team to style for a cause. Each will mix, match and style their must-have Theory looks to raise much needed funds. 10% of the proceeds from the sale of the items in each outfit will be donated to the selected charity.

Jones styled three distinct summer looks to be sold exclusively at Theory retail stores and on with 10% of sales going to two wonderful organizations dedicated to educating and empowering at-risk children around the world: Peace First and Children Mending Hearts.

“I'm delighted to be working with Theory on such a wonderful project that benefits two organizations so clearly dedicated to young people – Peace First and Children Mending Hearts,” said Jones.

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Glamazon Diaries is a style and travel site founded in 2007 to inspire the modern woman, with a feminine and adventurous point of view.

As a tastemaker and body positive advocate, Makeda shows her readers of all shapes and sizes how to dress for their shape without breaking the bank. She combines luxury and high street brands into every looks to make style accessible to all. 


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