Havaianas x Ace Hotel & Swim Club Palm Springs

April 13, 2010

Havaianas has collaborated with the Ace Hotel & Swim Club in Palm Springs to launch a limited edition sandal just in time to kick off the busy travel season during the Coachella Music Festival.

Starting April 15th, guests will be able to access this little affordable luxury from their hotel room mini-bar, which will be stocked with exclusive Limited Edition Ace Hotel Havaianas flip-flops. They are available with a signature black strap for men and women for purchase at $22. In addition, fifty limited edition Ace Hotel sandals will be also available for purchase at www.us.havaianas.com.

“Ace Hotel & Swim Club Palm Springs is the quintessential spring destination,” said James Anstey, Director of Marketing at Havaianas. “To celebrate, we’ve created an exclusive product that brings a touch of Brazil to the desert.”

The design of the Ace Hotel & Swim Club Palm Springs limited edition flip-flops and packaging was inspired by simplicity and a return to the classics. The white rubber sandal with black strap pays homage to the original Havaianas design from 1962. Each pair features a pin modeled after the hotel’s signature coyote mascot that was custom designed by Ace Hotel & Swim Club Palm Springs for hotel guests and visitors. The sandals are made from Havaianas’ ultra-high quality, top-secret rubber recipe that makes the flip-flops as soft as marshmallows.

“Havaianas embodies the idea of an instant classic,” said Alex Calderwood, Ace Hotel founder. “It’s a product that is straight forward, comfortable, has stood the test of time and has just as much relevance today as it did in Brazil back in 1962. We can only hope that Ace Hotel will have such staying power.”

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