Kim Kardashian’s perfume launches at Sephora in February

January 19, 2010

If you keep up with the Kardashians on E!, you’ve probably learned that Kim has always wanted to design a fragrance. If you really really are Keeping up with the Kardashians, you would have seen the episode where Kim Shoots the ad campaign for her eponymous perfume.   The new frangrance, which is going to have a 3-month exclusive stint at Sephora before it’s nationwide distribution for Mother’s Day, is a sultry and feminine scent with crisp top notes, a heart of jasmine, tuberose and gardenia, and a drydown of tonka bean, jacaranda wood and sandalwood.

“It has always been a dream of mine to start my own perfume business, since I love to mix fragrances together and come up with new and different scents! It all started when my mom introduced me to famous perfumer Caroline Sabas from Gras, France. She and I have been working together to create a scent that is uniquely me that I can share with everyone,” says Kim Kardashian.

The collection will be available at Sephora in February in four eaux de parfum sizes: 1 oz. for $32, 1.7 oz. for $45, 3.4 oz. for $65 and a 0.33-oz. rollerball for $16.  The fragrance is being tooted as a “voluptious new scent.” I don’t know what that really means but I am betting it’s going to be a musky/floral scent, which I typically go for.

Kim added:

This was one of the most exciting projects I’ve been involved in because I got to be so hands on every step of the process from choosing scents, to designing the bottle and the accent features. You guys even helped me pick the pink bottle accents that really make the black bottle pop!

The 30-second commercial is also out for the Kim Kardashian perfume curtesey of Sephora.  Kim goes old Hollywood glam with pin-up girl inspired looks for her ad campaign.:

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