Banana Republic Launches Luxe Leisure Capsule Collection

January 26, 2010

Banana Republic will launch a 40-piece Luxe Leisure Capsule collection for the jet-setters and lovers of everything warm weather. The collection, which will launch in March at Banana Republic stores in warm weather locales and select stores nationwide. Swimwear, loungewear, casual jumpsuits and other beachwear encompasses the collection.  The collection comes just in time for Spring Break and Miami Fashion Week. I can name a few ladies in my circle of friends itching for this collection.  According to Women’s Wear Daily, the Luxe Leisure collection will be priced between $29.50 to $110, the same range as the Banana Republic core collection.

“We’re trying to capture the needs of the customer,” said Simon Kneen, Banana Republic’s creative director and executive vice president, adding that for now, Luxe Leisure is a women’s-only line. “They’re going away for weekends, and with the snowbirds going to Florida, there’s always a need for [resort wear] in the middle of the season.”

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