St. John Cuts Back On Collection Showing

January 8, 2009


“ST. JOHN SLIMS SHOW: Speaking of shows — but this time on the other coast — St. John, the Irvine, Calif.-based knitwear brand with a loyal cadre of fans, has downsized its biannual runway show, set for Jan. 13 in Orange County, Calif. The company has traditionally held fall and spring runway shows in January and July for its most loyal customers (no buyers and only local press invited). For the last couple of years, about 400 ladies have converged in a tent erected in the courtyard of the Orange County Performing Arts Center in Costa Mesa. Years before, the show has taken place in even larger venues, such as college campus auditoriums and sports halls. This year, presumably due to belt-tightening measures, the company is opting for an informal runway show for only 50-100 customers.” [WWD]




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