Shapeless Woolen Wraps Trend Comes to Gilt Groupe

January 7, 2009

A favorite trend of mine this season has been the boyfriend cardigan and cocoon sweaters seen on celebs like Mary Kate and Rihanna. These sweaters are the perfect cover up for chilly days lounging around the house or for a shopping outing where wearing a bulky coat can be a hassle. Meredith Bryan, writer for the New York Observer wrote an editorial this morning summing up my thoughts exactly. Click here for the article.

In the article, she interviews Gilt Groupe co-founder Alexandra Wilkis about this trend.
“The nice thing about a wrap sweater is that it makes a woman feel very cozy,” said Alexandra Wilkis Wilson, co-founder and chief merchandising officer at Gilt
, the popular invitation-only designer-sample-sale site. “It’s almost like putting on a bathrobe, but it can be elegant and chic.” [New York Observer]

Fear not if you haven’t hopped on the cardigan bandwagon yet. Gilt Groupe is having a sample sale on the label ADAM and will be offering a knitwear and casual wear starting today at noon. Up for grabs is a dark graphite woolen short sleeved shapeless cardigan. The detailing is beautifully done with links embellishment bordering the cardigan. For membership log on to:

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