Actor James Franco’s stock keeps on rising. The Pineapple Express and Spiderman star is the new face of Gucci for men. James stars in the new advertisement for Gucci’s new fragrance for men, Gucci by Gucci. The black and white ad features Franco in all black whispering the lyrics from Bryan Ferry’s track “Slave to Love.” The ad is very seductive and sexy. I would buy this cologne for my beau. For those wondering who sings the remake of Ferry’s song, it’s Róisín Murphy. Gucci by Gucci is available online at Gucci.com for $55.