Mario Testino’s Criticism of American Vogue

“Most of my work is for American Vogue. I shoot for it almost every issue. This is a magazine that sells 1.2m copies and is probably read by 3m. Its reach is so wide you have to be quite easily understood. Whereas British Vogue’s aesthetics are different. You can’t give them work that’s too bland. It’s got to have a certain humour; a certain fun.”

– Fashion photographer Mario Testino calls American Vogue ‘bland’ in his three-week long diary for London newspaper The Independent.