It’s girl power all the way for H. Stern this fall. The jewelry giant launched it’s fall collection entitled “Woman in the Driving Seat” today. The fall collection is for the adventurous woman and the photos, shot by British photographer Miles Aldridge, convey that. The seven images featuring Spanish model Almudena Fernandez will debut in the September issue of magazine and luxury books as well as websites like elle.com, luxerylink.com and nymag.com.
The campaign will also have a web and video component as well as billboards and other outdoor spots. The campaign will feature the SUTRA watch collection, a previous collaboration with Diane von Furstenberg and various other H. Stern collections.