Dishing the Dirt

Changes are coming at Juicy Couture. The brand best known for its ‘JUICY’ inscribed lounge wear and sweat suits is changing the name of it’s men’s collection from Juicy Couture for Men to Dirty English. Dirty English, also the name of Juicy’s fragrance for men, is set to premiere in the Juicy holiday collection. The name, says Juicy founders Gela Nash-Taylor and Pamela Skaist-Levy, adds an element of edginess to the brand. “We felt the name Dirty English sums up the attitude and essence of the men’s collection,” said Nash-Taylor.