Riddle me this…what do the following people have in common Karl Lagerfeld, Stella McCartney, Roberto Cavalli, Jovovich-Hawk, Behnaz Sarafpour? Yes I know they are clothing designers. Try again. Stumped? Alright alright I will give you the answer. All of those designers have partnered with mass retailers like Target and H&M to create affordable clothing for the younger set that crave the lux styles but cannot afford to buy them.
H&M just announced a new partnership with avant garde designer Comme des Garçons. The designer will design a variety of womenswear, menswear, childrenswear, and accessories and create a new unisex fragrance for the Swedish retailer. So fab. I am certain designer Rei Kawakubo will deliver an amazing array of wearable designs for the glam youth market.
In an interview with British Vogue, Rei explains why she decided to partner with H&M.
“I have always been interested in the balance between creation and business,” says Kawakubo of the collaboration. “It is a dilemma, although for me creation has always been the first priority. It is a fascinating challenge to work with H&M since it is a chance to take the dilemma to its extreme, and try to solve it.”
The collection is set to debut in November 2008 and I for one cannot wait.