Giorgio Armani to be the Face of the Made to Measure Line

Giorgio_Armani_for_Made_to_Measure_-_Adv_CampaignGiorgio Armani is to be the face of the Giorgio Armani Made to Measure line, a collection synonymous with absolute precision and perfection.

Giorgio Armani, for whom the blue T-shirt is practically a uniform, is featured in a black and white self-portrait shot in which he is wearing an iconic  Made to Measure single-breasted, one-button jacket in 100% birdseye combed wool. Similar to grisaille in texture, this classic jacket is suitable for autumn through to spring. From the hand stitching on the collar and along the lapels, to the front pleats, the curving breast pocket, and the impeccably hand-sewn and functioning sleeve buttonholes, its perfection is evident to the naked eye. It’s sure to become a true classic, produced in line with tradition and making use of the most cutting-edge technologies.

September will see the launch of the dedicated Made to Measure website, where customers can book an appointment online and view the range of possible alterations and variety of styles. Formality has never been so informal.

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