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The Curl Secret from Infiniti Pro is Conair’s newest so-called “curl-machine”, designed to deliver a head full of uniform curls with ease.  Available in both consumer and professional iterations, the items feature a proprietary brushless motor technology, which draws hair into a heating chamber. There hair is given a “surround sound” blast of heat, without the possibility of snagging.

Curl Secret features a 30-second heat-up, two temperature settings and three timer settings for waves, curls or ringlets, and a tourmaline ceramic technology for shine and flyaway control. The professional version is slightly larger in size, offers a directional curl control and heats up to higher temperatures.

The $99.99 Curl Secret, is slated to hit stores in mid-August, will launch to more than 10,000 U.S. doors. To generate awareness for Curl Secret, Conair will air a 30-minute infomercial in late July, offering the product at a debut price of $149.99. When the tool launches two months later, it will retail for $99.99. Curl Secret will also be shown on July 18, during HSN’s Thursday-night beauty event called Beauty Report.

“For a hundred years it’s been the same way [to curl hair]. This is truly a different method,” said Vito Carlucci, director of engineering for Conair Corp. “With a traditional curling iron, you clip the hair and you roll it. The first turn gets the most heat, the second less because it’s insulated by a layer of hair and then the third even less. This one heats from both the inside and the outside, so you get a nice even, long-lasting ringlet.”

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Jacqueline is a student and blogger, splitting her time between her studies in her Journalism major and online blogosphere, both on Glamazon Diaries and her blog Polished Perfectly, which she has been writing for four years.

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