Georgia May Jagger is New Face of Hudson Jeans Spring/Summer 2013 Campaign

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Model Georgia May Jagger is the new face of Hudson Jeans’ Spring/Summer 2013 Campaign. The campaign, which also includes brother James Jagger and boyfriend Josh McLellan, features an Instragram-themed layout. The photos embody the campaign’s mantra, “Let Yourself Go,” by depicting Georgia and company throughout London taking pictures and posing while enjoying life and each other’s company.

The campaign’s ads also features Instagram handles such as @GeorgiaMayJagger, @JamesJagger and @JoshMclellanUK under the Twitter hashtag, #LETYOURSELFGO.

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