FASHION FASHION WEEK NEW YORK — 22 January 2013

#ShowYourHeart Diet Coke Heart TruthThree things happen every February that get me super excited. The first is Valentine’s Day and depending on your state of singleness, you either love or loathe this day.  I love it! Second is Fashion Week, when we get to see all the upcoming fall trends from my favorite designers.  The third is the Diet Coke® sponsored The Heart Truth® campaign and runway show, which kicks off New York Fashion Week.  This year, Diet Coke® has enlisted a few bloggers, including myself, to be digital brand ambassadors to get the word out about women’s heart health programs and issues.  They are asking you to #ShowYourHeart, to bring more awareness about the prevalence of heart disease in women and  the simple solutions to prevent it.  Did you know that one in three women will develop heart disease in her lifetime, but 50 percent don’t realize the danger?

To bring the message about women’s heart health home, Diet Coke® and The Heart Truth® campaign will present the Red Dress Collection Runway show on February 6, in which some of the prominent names in entertainment will walk the runway wearing red dresses designed by some of the biggest names in fashion in New York City.  The star-studded event will be led by actress Minka Kelly, the celebrity ambassador for the campaign.  Diet Coke® wants you to be a part of The Heart Truth® movement by showing your heart on Twitter and Instagram with the hashtag #ShowYourHeart.

HeartTruth

How to enter:  Take a photo of yourself, your friends, nature, shoes but be creative and make sure that it represents a heart in some way. Tweet and Instagram your photos with the #ShowYourHeart hashtag and be entered to win a trip to New York City for Fashion Week. You’ll attend the Red Dress Collection Fashion Show and meet our celebrity ambassador, Minka Kelly.  How sweet is that?  The contest starts today and ends January 29, 2013 at 11:59 p.m. ET.

There will be five entry periods in which one winner will be chosen after each period, lasting 24 hours. Each winner will receive round trip ticket, hotel and tickets to the Red Dress Fashion Show for two valued at $2,800.

“A trip for winner and a guest to New York City during Fashion Week scheduled to begin on February 6, 2013. Trip package includes round trip, coach-class air transportation for 2 from a major airport near winner’s home serviced by Delta Air Lines; 2 nights’ accommodations at a hotel of Sponsor’s choice (one (1) standard room, double occupancy); 2 tickets to the Red Dress Fashion Show (seat locations to be determined by Sponsor in its sole discretion); and a $250 American Express® Gift Card that may be used for spending money, terms and conditions apply. Travel must commence on 2/5/13 and end on 2/7/13 (unless otherwise changed by Sponsor) or winner will forfeit the prize.”

A grand prize will also be awarded, in which the winner will receive all the above, plus a $500 American Express® Gift Card that may be used on a shopping spree with a fashion stylist and 2 Delta Air Lines vouchers valid for first-class air transportation for 2 at a future date. The total value for the Grand Prize: $6,690.

So what are you waiting for? #SHOWYOURHEART

Diet Coke

This is a paid sponsored campaign for Diet Coke® and The Heart Truth® Campaign. All thoughts and comments in this post, however, are by me.

Photo courtesy of The Heart Truth®, www.hearttruth.gov, National Heart, Lung, and Blood Institute, National Institutes of Health, U.S. Department of Health and Human Services. The Heart Truth, its logo, and The Red Dress are registered trademarks of HHS. Red Dress Collection is a service mark of HHS. Participation by TBF does not imply endorsement by HHS/NIH/NHLBI.

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About Author

Makeda Saggau-Sackey is the Editor-in-Chief and Publisher of Glamazon Diaries, which serves as a daily source of fashion news, style advice and a round-up of the most exclusive celebrity events in New York City and Washington, DC. She is also the editor-in-chief of Duchess of Cambridge Style, an online fashion community devoted to chronicling what the former Kate Middleton wears, events she attends and where to get her looks.

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