Starting January 28, Australian label Sass & Bide has tapped model Coco Rocha, who also happens to be the face of the brand, to take over its social media channels.  For five days, Coco will communicate with the brand’s fans on its Twitter, Facebook, Pinterest, Instagram and Tumblr accounts.  Content will include outfit posts using Sass & Bide’s spring collection, inspirations and more.

She tells WWD:

“I’ve grown an audience on all my social media platforms and I work hard to keep them interested. At the end of the day, modeling is advertising and many clients are happy I come with my own built in audience. In the last few years we’ve seen fashion become increasingly accessible to the masses. More and more, people want to be (and expect to be) a part of this world and I’m more than happy to share my perspective with them.”