CELEBRITY STYLE FASHION — 14 August 2012

Kim, Kourtney and Khloe have been taken under the wing of Topshop owner Sir Philip Green with the expansion of their Kardashian Kollection line to 13 countries.  The business savvy sisters are capitalizing on their steadfast popularity with multiple expansions of their fashion empire.

In the UK., the Kardashian Kollection will be available in 250 of the 600 Dorothy Perkins brick and mortar stores as well as on its e-commerce site. Green’s other department store BHS will open eight shop-in-shops for the sisters’ label.  That’s not all! Stores in Thailand, Israel, Qatar, Malaysia, Bahrain, Saudi Arabia, the United Arab Emirates, Indonesia and the Philippines will also stock the collection.

The Kardashians are laughing all the way to the bank, capitalizing on their reality stardom. Their ever expanding label, which will include home decor, plus-size line Kardashian Kurvy, makeup and an optical line will hit Sears nationwide, as well as the U.K., Middle East and Asia this coming spring.  In just its first year, the Kardashian Kollection is expected to rake in $200 million to $300 million at Sears.  Now how do you like them apples?

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Makeda Saggau-Sackey is the Editor-in-Chief and Publisher of Glamazon Diaries, which serves as a daily source of fashion news, style advice and a round-up of the most exclusive celebrity events in New York City and Washington, DC. She is also the editor-in-chief of Duchess of Cambridge Style, an online fashion community devoted to chronicling what the former Kate Middleton wears, events she attends and where to get her looks.

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