Campaigns FASHION — 08 August 2012

Pour la Victoire started off a small shoe brand in Manhattan and has grown into a recognizable line of shoes and handbags.  The brand also launched its lower priced sister label, Kelsi Dagger, which also offers up trendy shoes and handbags for the younger more hipster set.  PLV, as its known among fashion insiders, has created another handbag label, Loquita.

As part of its re-branding strategy, Pour la Victoire has unveiled its very first advertising campaign staring model Jessica Hart.  The holiday and resort campaign images were shot by Terry Richardson on the Upper East Side in New York City.  The images will be featured in fashion books this Fall/Winter.


About Author

Makeda Saggau-Sackey is the Editor-in-Chief and Publisher of Glamazon Diaries, which serves as a daily source of fashion news, style advice and a round-up of the most exclusive celebrity events in New York City and Washington, DC. She is also the editor-in-chief of Duchess of Cambridge Style, an online fashion community devoted to chronicling what the former Kate Middleton wears, events she attends and where to get her looks.

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