Model Coco Rocha returns as the face of White House Black Market‘s campaign this fall with an alter ego. The quirky campaign features the model showing of her dance moves by Broadway choreographer Laurin Latarro and photographed by Glen Luchford. The print and marketing images will appear online and in fashion books this September.
Coco will also star in a national television campaign, proving she can not only strike a pose but can cut a rug as well. The 30-second spot which features the model in 12 different head-to-toe looks, will showcase her tap dancing. WHBM is keeping mum about the end of the ad, which will reveal a surprise at the end.