FASHION — 30 July 2012

We get pitched each underwear stories each week and we usually toss them aside.  There are only a handful of underwear brands that get our attention, one of them being Emporio Armani, which does an amazing job of getting noticed via its provocative and well shot campaigns.  For fall 2012, the Italian brand has nabbed sultry model Marloes Horst to show off what it’s got in store for the ladies.  Lots of lace, prints, silky chemises and briefs will all make their way to the lingerie shelves. Shot by Giampaolo Sgura, the black and white images are classic and beautiful and frankly, make me want to head out to the store to buy a few pairs of underwear.

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About Author

Makeda Saggau-Sackey is the Editor-in-Chief and Publisher of Glamazon Diaries, which serves as a daily source of fashion news, style advice and a round-up of the most exclusive celebrity events in New York City and Washington, DC. She is also the editor-in-chief of Duchess of Cambridge Style, an online fashion community devoted to chronicling what the former Kate Middleton wears, events she attends and where to get her looks.

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