We get pitched each underwear stories each week and we usually toss them aside. There are only a handful of underwear brands that get our attention, one of them being Emporio Armani, which does an amazing job of getting noticed via its provocative and well shot campaigns. For fall 2012, the Italian brand has nabbed sultry model Marloes Horst to show off what it’s got in store for the ladies. Lots of lace, prints, silky chemises and briefs will all make their way to the lingerie shelves. Shot by Giampaolo Sgura, the black and white images are classic and beautiful and frankly, make me want to head out to the store to buy a few pairs of underwear.