NEWS FLASH — 21 June 2012

Hedi Slimane’s first collection for Yves Saint Laurent has yet to hit the runway, yet he has convinced upper management to change the iconic French fashion house from Yves Saint Laurent Rive Gauche to Saint Laurent Paris, returning back to it’s original roots.  The new branding will be in place before Slimane’s designs for Spring 2013 gets to stores.  The brand’s co-founder Pierre Berge approves of this decision, along with YSL’s creative studios moving to Los Angeles.  The YSL logo will still be used so no fear that the above will be emblazoned on new fragrance boxes, corporate material and the like.


About Author

Makeda Saggau-Sackey is the Editor-in-Chief and Publisher of Glamazon Diaries, which serves as a daily source of fashion news, style advice and a round-up of the most exclusive celebrity events in New York City and Washington, DC. She is also the editor-in-chief of Duchess of Cambridge Style, an online fashion community devoted to chronicling what the former Kate Middleton wears, events she attends and where to get her looks.

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