Italian fashion label Moschino is launching a new fragrance this summer for the woman who loves and lives in pink. Moschino ‘Pink Bouquet’ will be a fruity, floral scent with bergamot essence, pineapple sorbet and raspberry pulp as top notes; jasmine, pink lily of the valley, peony petals and violet as its middle notes; and gingerbread, peach and cosmone moss as its base notes.
The bottle comes in a heard shaped bottle and perfectly packaged in a pink box with a heart shape encircling the logo. Moschino ‘Pink Bouquet’ will retail for 40 euros for a 1-oz. bottle, 60 euros for a 1.7-oz. version and 79.50 euros for a 3.4-oz. size in Europe, and $41, $56 and $72, respectively, in the U.S. Pink Bouquet will also have a bath line with perfumed deodorant spray, bath and shower gel and body lotion.
American model Kendra Spears was chosen to front the television and print campaigns for the new fragrance. Look for images in major magazines later this year as well as TV placements of the campaign shot in Villa Erba in the north of Milan.