Model Natasha Poly Named New Face of L’Oréal Paris

Model Natasha Poly has been named the face of L’Oréal Paris, joining the ranks of the beauty brand’s ageless beauties including Claudia Schiffer, Doutzen Kroes, Gwen Stefani, Jennifer Lopez and Jane Fonda.

“It’s not a coincidence that I’ve taken on this role with L’Oréal Paris. Before becoming a model, I dreamed of being a professional makeup artist,” said Poly to WWD. “Color Riche lipstick and Elnett hairspray are iconic products for me, and I’m so excited to be representing them.”

Prior to this new venture, Poly walked the runway for Gucci, Chanel, Yves Saint Laurent, Jean Paul Gaultier and Valentino.

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