Maroon 5 front man and The Voice judge Adam Levine is said to be working on a new fragrance project with ID Perfumes called 222 by Adam Levine. The men’s and women’s scents, which will launch in May 2013, will be sold in department and specialty stores in the US as well as expansion to Canada, Mexico, South America, the U.K., Europe, the Middle East, Asia and the Far East.
The project is currently in progress with no announcement of the notes that will be included for each perfume. The eau de parfum will be available in 1 oz., 1.7 oz. and 3.4 oz. flacons, retailing for $36, $45 and $65, respectively. I wonder if Adam and his model girlfriend, Anne Vyalitsyna, will star in the advertising campaign for Adam’s new scents.
