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Lancôme Announces Lupita Nyong’o as Brand Ambassadress

April 5, 2014

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UnknownActress Lupita Nyong’o has taken the world by storm, and is now Lancôme’s newest brand ambassadress.

Nyong’o is an outstanding example of a natural beauty, who radiates confidence and happiness.

Among her many awards she has garnered this award season is an Academy Award for “Best Supporting Actress” for her  portrayal of Patsey in Steve McQueen’s 12 Years a Slave–making her the fourth Academy Award winning Lancôme ambassadress.

“I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for  women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself,” said Lupita Nyong’o.

Nyong’o will be joining fellow brand ambassadress’ Julia Roberts, Kate Winslet, Penélope Cruz, and Lily Collins, and will be seen this summer in campaigns shot by photographers Mert Alas and Marcus Piggott.

Xavier Vey, President of Lancôme USA added, “Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman.  Having Lupita as a Lancôme ambassadress will help support our mission in the U.S. market which is to speak to all women.  Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance.”

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