Chanel F/W 2014 RTW Collection

Karl Lagerfeld made going to the supermarket un grand magasin chic with the F/W 2014 RTW Collection.

The labels of at least 500 everyday products had been re-coded in Chanelspeak including chic black cotton buds sold as bâtonnets élégants; boxes of handkerchiefs labeled Les Chagrins de Gabrielle; house paint in a color called Gris Jersey; detergent and potato chips; and, best of all, a hardware department that featured a chain saw with a real Chanel chain.

“If you want to look really ridiculous, you go in stilettos in a supermarket,” said Lagerfeld of the sneakers seen on the runway.