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will.i.am to Launch First Eyewear Collection

February 28, 2014

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“I see a gap in the world of eyewear and this is my installment of what I feel is missing. I want this to be an honest brand – it’s about dedication and passion.” -will.i.am

Musician and entrepreneur, best known as one of The Black Eyed Peas founding members will.i.am is excited to announce ill.i Optics, a new eyewear brand launching in stores in September 2014. will.i.am’s recent initiatives include the design of a new creative space in Los Angeles, the launch of i.am.auto, i.am+ as well as philanthropic activities for technology in education.

Born from a long grown passion for experimental eyewear, ill.i is the result of a creative partnership between will.i.am and long-term friend, designer George Gorrow.

The collection will include progressive sunglasses and optical styles for men and women, designed by George Gorrow under the creative direction of will.i.am. The frames draw inspiration from memorable moments in will.i.am’s early career and eyewear influences including 1980s hip hop pioneers – expressed in contemporary design, unique technical details and future thinking which shapes the will.i.am world.

ill.i Optics will be available in stores beginning in September 2014, launching with a multi-media global campaign.

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