Aerie Lingerie Campaign Uses Unretouched Photos of Real Women

January 17, 2014



American Eagle is taking a step in the right direction to show its shoppers, mostly teens and college students, that real women have imperfections.  In the spring 2014 advertising campaign for its Aerie lingerie line, the brand opted to use unretouched photos of models.  The beautiful images show girls with tattoos, stretch marks, a little tummy and real curves.

Aerie style and fit expert Jenny Altman explained to ABC News that, “We left everything: beauty marks, tattoos. It’s a selling point because our customers represent this great demographic and they don’t get to see what girls their age really look like.”

We applaud American Eagle for showing girls that beauty isn’t perfect.  The brand also plans on revamping its website to include models in the right sized lingerie.  For instance, if you search DD, you’ll see an actual women with DD breasts.  Doesn’t this make you want to shop the brand a bit more?

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Glamazon Diaries is a style and travel site founded in 2007 to inspire the modern woman, with a feminine and adventurous point of view.

As a tastemaker and body positive advocate, Makeda shows her readers of all shapes and sizes how to dress for their shape without breaking the bank. She combines luxury and high street brands into every looks to make style accessible to all. 


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