Originally conceived in Spring 2011 for rag & bone/JEAN, the D.I.Y. Project features Hollywood’s favorite girls such as Miranda Kerr, Lily Aldridge, and Candice Swanepoel. Each girl was given a digital camera, a bag of clothes and the same instructions- to interpret rag & bone/JEAN in their own individual way. The result is an intimate and raw collection of photographs that depict each girl’s unique perspective and personality.
The most recent it girl to take the camera into her own hands? Emily Ratajkowski, London-born model who rose to prominence after her performance in Robin Thicke’s “Blurred Lines” music video and is starring opposite Ben Affleck in the film adaptation of Gone Girl next year.
The brunette beauty reveals that her D.I.Y. Project was inspired by her recent move to the Big Apple “It’s an exciting and crazy transition time and I wanted to capture that by shooting basically in my empty apartment and around the city – it’s a fresh start,” she explains.
“As a model and actress, Emily takes on roles and is given direction, but the beauty of the D.I.Y. Project is that the girl has free rein to do whatever she wants, so it was an opportunity for her to show how she sees herself,” – rag & bone’s Marcus Wainwright adds.
“I’m working through David Byrne’s How Music Works,” she continues, “I’m decorating my new apartment so I’ve been obsessed with the idea of how space and living spaces affect you. Byrne talks about how music is made for a setting – for a particular space, and I find that really interesting.”
The rising star is featured in a Q&A with rag & bone where she discusses her upcoming film role – http://www.rag-bone.com/blog