Nineties supermodels have been dominating major advertising campaigns for the past season. Naomi Campbell, Linda Evangelista, Claudia Schiffer and Christy Turlington Burns have all nabbed high profile campaigns.
Christy, who also stars in Jason Wu’s fall campaign, just nabbed the Calvin Klein Underwear global campaign for fall 2013. She has a long-standing relationship with the American brand, which began with her first runway show in the fall of 1987.
In 1988, Turlington Burns was photographed for her first Calvin Klein Collection advertising campaign. That same year, she became the face of Calvin Klein’s scent Eternity, for the fragrance’s launch campaign.
The multimillion-dollar campaign will be comprised of a mix of print, digital and outdoor advertising timed to coincide with September magazine issues. Photographed in Vieques, Puerto Rico, the images are inspired by the brand’s signature intimate advertising, which highlights an assortment of the most iconic, must-have Calvin Klein Underwear essentials that represent the modern and sophisticated aesthetic for which the brand is known.
The provocative campaign will be featured in prominent magazine titles including the international editions of Vogue, Vanity Fair, Elle and Harper’s Bazaar. It will appear in 20 countries and there will also be outdoor advertising and billboards in select key markets in the U.S., Canada, Mexico and France.
“It was sort of nice to be back in the Calvin Klein world.It was great shooting with Mario Sorrenti. We have worked together before but never for Calvin Klein, and both of us have had a long history with this brand, so it’s kind of nice to have a first-time experience with him and Calvin Klein,” said Burns.