BEAUTY

Leona Lewis Launches Cruelty-Free Collection for The Body Shop

March 4, 2013

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Singer Leona Lewis has developed a “bleeding love” for beauty brand, The Body Shop.  The former X-Factor winner and self-proclaimed vegetarian recently became The Body Shop’s newest brand ambassador and is preparing to launch her own cruelty-free makeup line for the brand,  set to debut in stores on March 26th.

“The Limited Edition Collection by Leona Lewis is a playful, fashion- forward collection that’s perfect for spring, bursting with free spirit and wearable shades for every skin tone. It features trend-led make-up and a playful musk fragrance, all presented in super-stylish packaging with a pretty, floral deer motif,” Lewis told Mail Online.

Lewis hopes customers will think twice about their cosmetics before purchasing, stating that “the power to choose Beauty With Heart is in every consumer’s hands; I don’t believe people would choose anything else if they knew they had a choice.” The Beauty Shop will also start asking customers who enter the store to sign a pledge to ban cosmetics testing on animals and push the movement further. Who wouldn’t stand by Leona? We do!

Photo Credit: Getty Images

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