Don’t cry for him fashionistas! He might be on the outs with stylist extraordinaire Rachel Zoe but golden boy Brad Goreski is walking his own path in the fashion world. Aside from securing Jessica Alba as a client and getting his own show on Bravo titled It’s a Brad, Brad World, the stylist has signed a two year deal with preppy New York brand Kate Spade to be its exclusive brand stylist for two years. Working alongside creative director Deborah Lloyd, Brad’s responsibilities, according to Women’s Wear Daily, will be to “style press events, fashion presentations, ad campaigns and e-commerce shoots.”
Brad, who styled the Kate Spade fall presentation in February, wants to take “Kate Spade girl to the next level.” Using his influential social media network and his new show, he intends to create a demand from the brand’s customers for its clothing line, which aligns well with the accessories that the Kate Spade brand is known for.
“I’m a huge tweeter. I use it as my way to really interact with people, and part of my job will be collaborating [with Kate Spade] in all areas of social media to get people involved and more excited about the brand,” said Goreski.