Spain’s fast fashion retailer Mango announced a partnership with J.C. Penney this morning. In a move to position itself squarely with American retailers, Mango will stock its MNG by Mango collection at J.C. Penney stores nationwide. Currently Mango is available to U.S. consumers through online sales and 12 stores in the U.S. This new partnership will make Mango readily available to consumers who want affordable collection. Mango is comparable to Topshop and Zara, both of which are sold exclusively at flagship stores. Mango is currently carried in more than 1300 stores in 94 countries, delivery top European runway fashions at affordable prices to contemporary women.
“Every time we bring Mango to a new international market, it has driven immediate, strong demand, and we have only begun to capitalize on the great desire for Mango in the U.S. JCPenney is the perfect match for us to take advantage of the opportunity we see for the MNG by Mango brand in this market. JCPenney is increasingly known as a leader in affordable style and has an exceptional track record in merchandising and marketing contemporary brands for the U.S. customer. We are thrilled to see that come to life with our MNG by Mango brand,” said Enric Casi, Mango’s CEO.
MNG by Mango will be available at 75 J.C. Penney stores beginning Fall 2010 with plans to expand to 600 stores by Fall 2011.
The MNG by Mango brand will be showcased in a compelling, unique store environment that will encompass approximately 1,000 square feet in JCPenney stores, and will anchor a new contemporary merchandise area located in the center core of the women’s apparel department, which is JCPenney’s top-performing division. This new contemporary area will also feature other leading JCPenney private and exclusive brands, including she said™, Bisou Bisou®, I Heart Ronson® and ALLEN B®, and will be on the floor adjacent to Sephora inside JCPenney. JCPenney will market the MNG by Mango brand aggressively through its integrated marketing campaigns, including online, digital, television, direct mail and preprint. MNG by Mango will also be part of JCPenney’s promotional merchandise cadence. [J.C. Penney]