Kate Moss stars in the new Kérastase Paris image campaign for the brand’s latest Couture Styling offerings. This campaign marks the one year anniversary of Couture Styling, the brand’s luxury styling collection.
Inspired by the “perfectly imperfect” look, Kérastase’s newest Couture Styling products re-invent highly sophisticated “un-styled styles” reminiscent of Brigitte Bardot’s untamed mane and the flowing waves of the Studio 54 era.
“The Brigitte Bardot “mussed-up” 60’s look is both quintessentially French and completely universal. Kate Moss is the Brigitte Bardot of today,” says Kérastase Artistic Director, Luigi Murenu. “She epitomizes the freedom that every woman wants.”
The newest Couture Styling products, including Laque Noire, a micro-diffusion finishing spray, V.I.P., a texturizing spray, and Baume Double Je, an extra workable defining balm, will be begin to roll out in Kérastase Consultant salons and on the brand’s website nationwide this summer.
The Image Campaign will debut in summer 2014 in the USA. Behind-the-scenes imagery was taken by Sam Faulkner. For more information, visit www.kerastase-usa.com.