Launching next week is the MAC Cosmetics Archie’s Girls collection, inspired by the Fifties comic strip about two frenemies – Betty and Veronica – and their fight to win the heart of the freckled, redheaded Archie.  The bubble-licious collection will encompass an array of products including nail polishes, lipsticks, eye shadows, MAC pigments, totes and even brushes emblazoned with the cartoon depictions of the three characters.

Betty and Veronica – the names alone are a vivid four-colour flashback to an era of sweet, comic book innocence. Their eternal love triangle, with all-American freckle-faced Archie, is legendary in its teen tension, tight sweaters and two-toned saddle shoe charm. Girl-next-door blonde Betty vs. vivacious, spoiled rich-girl, brunette Veronica, an epic rivalry, now in two contrasting M·A·C colour collections, packaged in exclusively designed cases.

The collection will be available online January 30, 2013, in NYC M·A·C Stores January 31, 2013 and all other locations February 7, 2013 to April 4, 2013.