First Look: Seven Seconds of the Brad Pitt Chanel No. 5 Campaign

Chanel announced Brad Pitt as the new face of its iconic fragrance No. 5 back in May, a historic move, considering the French fashion house had never had a male as the face of its women’s beauty products before.  Five months later, teasers of the new campaign have been unveiled featuring a still of Brad with his face in the corner with him asking questions like ‘Do you feel lucky?‘, “What’s the mystery” and ‘Are you going somewhere?”

A series of three 7 second videos have been released with promise of the full campaign on October 15th.  I have to say, I a bit bummed that we don’t see Brad’s face but I’m going to trust Uncle Karl’s judgement and wait for the full shebang.



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  1. […] at least that’s what it seems. In the last few days, we’ve got a sneak peek at Brad Pitt campaign for the iconic No. 5 fragrance; saw the debut of a new website chronicling Chanel’s No.5 fragrance history; and this […]

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