Chanel announced Brad Pitt as the new face of its iconic fragrance No. 5 back in May, a historic move, considering the French fashion house had never had a male as the face of its women’s beauty products before.  Five months later, teasers of the new campaign have been unveiled featuring a still of Brad with his face in the corner with him asking questions like ‘Do you feel lucky?‘, “What’s the mystery” and ’Are you going somewhere?”

A series of three 7 second videos have been released with promise of the full campaign on October 15th.  I have to say, I a bit bummed that we don’t see Brad’s face but I’m going to trust Uncle Karl’s judgement and wait for the full shebang.